Jorge Sigala: The Life of a #STREETSHOOTER

Jorge Sigala: The Life of a #STREETSHOOTER

When Jorge Sigala bought his first camera in 2012 he never put it down. He took his Cannon 60D everywhere he went. He pledged to “shoot the world.” He combed the streets of Atlanta, taking pictures of anything that inspired him. Custom hopping lowriders, baseball games, architecture, children, guns. In his eyes, life was multiple pictures waiting to be taken. He would then post his pictures to Instagram. His photos caught the attention of a local Atlanta man named Clift. Clift sent a direct message to Jorge via Instagram. In the message Clift requested Jorge to shoot a video for him in east Atlanta.

Jorge agreed and the following Sunday he rounded up his business associates,“N-Famus Media” and “Wire_Atl.” They headed to the east side.To his surprise, Jorge met with Clift and a sea of dirt bikes and all-terrain-vehicles. Unbeknownst to him, this was his unofficial introduction into the world of “bike life.” He jumped head first into the action. With one hand on the back of a four-wheeler, and one hand on the camera, he captured Clift and other riders as they wheelied down multiple blocks. Clift, better known as “GHB Clift” is the leader of Atlanta’s “Go Hard Boyz” faction. He is a household name in the Atlanta’s dirt bike culture. Whether on his 2015 YZ 125 or a banshee, he is comfortable showcasing his skills on any bike.

“Shooting bikes is surreal, there’s nothing like it. I’m lucky enough to freeze it,” Jorge said. When looking at his photos, one can appreciate the beauty of a wheelie. A visual bond between man and machine. Jorge says what he likes most about street photography is the freedom. “Theres no limits; no barriers, its whatever you want it to be.” This sentiment prompted him and his friend Dsamarah to establish “StreetShootersATL.” StreetShooters is a place where people can show how they see the city of Atlanta, through street photography. Although still in the early stages of development, the movement has gained notoriety on Instagram and across Atlanta.

Jorge uploaded footage of Clift and Atlanta’s bike life to Instagram and gained a few hundred followers overnight. Today, he continues to capture shots of the GHB Atlanta crew as they ride. Atlanta is divided into six zones. A typical ride begins in zone 3. Once the “pack” is ready, its time to ride. Together they ride from Decatur, to downtown, from downtown to Bankhead. They make sure to ride through every zone. The streets become a playground with each rider trying to outdo each other. Similar to an actual playground, bonds are forged on the streets. Regardless of your background and where you come from, these factors are irrelevant when you ride.

The power of these bonds took centerstage during Martin Luther King day 2015. The entire bike life community met in Miami for an unforgettable ride. “It was the Superbowl of bike life,” Jorge said. With riders from nearly every major U.S. city, Jorge captured over 3,000 photos. He also managed to notice how riding styles vary from city to city. N.Y. riders like ‘GHB Nitty” and “GHB Ty Gotti” are smooth and flamboyant. Miami riders like “Roscoe 305” also ride with a sense of flamboyance. Washington D.C. riders like “Polo King” and Baltimore riders like “Wheelie Wayne” are more aggressive. Although Atlanta riders are still new to the national scene, Jorge says Atlanta’s style is, “in your face but quiet.” He adds, Clift is smooth, while “Rock” is flashy and in your face. Jorge says the best reward is seeing riders reactions when they see his shots of them. Additionally he met his favorite rider, “K.Milez”. “His ass don’t touch the seat,” Jorge said. K.Milez was one of the last ATV’s to come through the crowd. With his ATV dropped straight back, arm crossed and pointed at the on lookers. It was a grand entrance and he thanked Jorge for his work.

After the MLK ride, Jorge amassed 5,000+ followers on Instagram. Today he has over 14,500 followers.

Jorge maintains that his work is not about money or followers. His work is about his love for photography and advancing the urban dirt bike culture. In just three years his camera has taken him many places, but he says he is not done learning. Eventually he wants to use his photos to create a bike life photo book for every city. Until then, his camera remains at his side.

September 11, 2015 – Written By: COREY C.

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3 comments

  1. hit me up Sig… we’d like to feature you and your work rob@massappeal.com

  2. I’ve worked as well with SIG. Consistently he contributes visually compelling content that empowers creativity in all aspects of his work. Every step of our collaborative process has professional as well continuously brought genuine content to the forefront in a unique way.

  3. Ceo GHB /

    Never met someone as passionate about pics like this dude SIG .. He is the eyes to the subculture pics is priceless a great person we all need to support him , I’m a pay for my SIG posters my DIRTBIKE SANCTUARY WALL is soon coming ?